What makes Scrutiny Agency a top paid media agency in Cambridge, Ontario?

Scrutiny Agency is a performance-driven paid media agency based in Cambridge, Ontario Canada, serving businesses locally and across Canada. With nearly 20 years of experience, we focus on clear strategies, measurable results, and transparent reporting to help businesses grow without the fluff.

What digital marketing services do you offer for businesses in Cambridge and across Canada?

We offer a full range of services including Google Ads, Meta Ads, SEO, social media management, and detailed attribution reporting. Each strategy is customized to your business goals, whether you operate locally in Cambridge or nationwide in Canada.

How does your Google Ads management deliver strong results?

Our Google Ads campaigns are built on data and continuous optimization. We focus on ROI by tracking conversions, eliminating wasted spend, and scaling what works—helping many clients achieve 3–5× return on ad spend. Ensuring data connections are a core element to making ads work.

Can Scrutiny Agency handle paid media campaigns nationally, not just locally in Cambridge?

Yes, while we’re based in Cambridge, Ontario, we work with clients across Canada. Our paid media services are scalable, giving you the advantage of local insights with nationwide execution. We have worked with many clients in the United States, Canada, United Kingdom and globally.

What sets your agency apart from other marketing agencies in Ontario?

Scrutiny Agency combines deep digital expertise with local market knowledge. Unlike larger agencies with bloated overhead, we’re agile, data-driven, and focused on delivering measurable growth for small and medium-sized businesses. We keep our fee structure tight and reduce waste which is common in larger agencies, often spent on meetings and alignments and not real work.

Shopify Growth Agency

Scaling Shopify brands through smarter paid media & attribution

We help DTC brands grow profitably with Meta & Google Ads, multi-touch attribution, and a proven tech stack built for real revenue clarity — not platform guesswork.

Book a Free Growth Audit

See Our Work

18+

Years in performance marketing

120+

Brands grown

500+

Campaigns launched

What we do

Meta Ads for Shopify

Full-funnel campaigns built around real Shopify purchase data — not Meta’s reported numbers.

Google Ads for Ecommerce

Shopping, PMax, and Search structured to drive Shopify revenue at an efficient CAC.

Attribution & Data Stack

Multi-touch framework that closes the gap between platform data and real Shopify revenue.

Creative & Strategy

Ad direction and messaging built to stop the scroll and convert browsers into buyers.

The Scrutiny Process

How we turn your Shopify data into compounding growth

Listen

We deeply understand your brand, margins, goals, and where growth has stalled before we touch a campaign.

Scrutinize

We audit your paid media, attribution framework, and Shopify data to find exactly where revenue is being lost or misattributed.

Growth

We launch and scale campaigns with precision, backed by clean attribution data and a clear view of what drives revenue at every funnel stage.

Optimize

Every campaign is continuously tested and refined against your real unit economics so ROAS improves as your brand scales.

A result that speaks for itself

Happy Box — Canadian Gifting Brand

76%

Q4 2025 sales growth

61%

Full-year revenue growth 2025

1,000+

Holiday boxes sold out in 4 weeks

A Canadian gifting brand on Shopify was spending across Meta, Google, and email — but couldn’t tell what was actually driving sales. Platform numbers looked strong. Shopify revenue told a different story. We implemented a multi-touch attribution framework, connected their full channel stack to real purchase data, and gave them the confidence to shift budget aggressively into Q4 2025. The result was their best holiday season ever.

Read the full case study →

Ready to scale your Shopify brand?

30 minutes. No pitch. Just an honest look at your current performance and what’s possible for your brand.

Book a Free Growth Audit